Beauty and Celebrity
The Role of Public Figures in the Promotion of Positive Beauty Standards
Today, we can see public figures, especially celebrities in dominating the beauty industry. The expectations are unrealistic, which is popular during the previous years. But, personalities are now shifting the beauty realm as authentic and inclusive.
Revealing the Experience
Many more popular people are taking to their platforms to encourage open discussions on skincare and wellness, and natural beauty. They can reveal the actual habitual experiences and accept the flaws in an effort to redefine beauty as something achievable and individual, instead of strict or ideal.
This change can be accurately measured in consumer behavior. The population is moving towards more and more healthy skin products as opposed to those that cover it.
Boosting Confidence
Besides, such social figures as celebrities who are representatives of different groups, body shapes, and skin colors also play a role in wider representation. Their own visibility can cause old norms to be questioned and create a culture where individuality is adored.