It’s common for popular celebrities to venture into releasing their own line of perfumes, which they market as fragrances closely linked to their personality. Historically, it’s said that Elizabeth Taylor was the first celebrity to have thought of the idea of having a line of perfume identifiable to her, which millions of fans can wear as their personal fragrance as well.
True enough, the company that produced the perfumes Passion (1987) and White Diamonds (1991) made a killing in the perfume market, as both were publicized as Ms. Taylor’s fragrances. Inasmuch as the actress has legions of fans, the profitability of the two perfumes is still ongoing even after her death in 2011.
The Popularity of Celebrity Brands of Perfume, Live On
Nowadays, perfumes developed and linked to a celebrity, be he or she is an actor, singer, beauty queen, an athlete or simply someone who has a cult-like following, market their perfumes for a more noble reason other than for profit. Scientific researches support the notion that fragrances can evoke positive emotions and memories, which help improve mental wellbeing. Linking a perfume to a celebrity therefore allows icons and fans to develop a special bond, even if one has not had a chance to personally meet his or her idol.
Why Some Celebrity Brands of Perfumes Fail
Unfortunately, not all celebrity perfumes become big successes, because some brands do not have the full support of the perfume’s namesake. Hollywood stars who are fully involved in the development, as well as in the marketing of a fragrance that is supposed to be their personal choice, are doing well in competing with fragrances crafted by leading designer perfumers.
Stars who genuinely want to give their fans their money’s worth, share insights about their preferences, and on what they believe their fans expect and appreciate as a fragrance they would wear themselves.
To date, two of the most successful celebrity brands of perfume belong to Jennifer Lopez (Glowing), which in fact, is in close competition with Beyonce’s Pulse NYC series.
JLo Vs Beyonce Brand of Perfumes
These two celebrities have always been pitted against each other by their fans, with one group asserting that their idol is a better singer and dancer than the other. Their brand of perfumes say a lot about the difference in the two stars’ respective personality.
JLo’s best selling Glowing Goddess identifies as a fragrance that is sweet smelling but unique that it immediately stands out. Glowing Goddess opens with a burst of pear and mandarin scents that linger until it releases floral heart notes of jasmine and orange blossoms. The fragrance is held together by the musky scents of vanilla, cedar and sandalwood.
Beyonce’s Pulse NYC on the other hand, is reflective of the singer’s seductive and glamorous features, which come across with impressive strength whenever she performs. Her signature fragrance is predominantly the scent of some exotic rare orchid infused with traces of fruit scents suggestive of Bartlett Pear, Raspberry, Pomegranate together with the floral fragrances of Peony and Jasmine Sambac. All of which are combined with the strong musky scent of Cashmere and Patchouli.
Readers who are not into using celebrity brands but looking for unisex scents similar to JLo’s Glowing Goddess or Beyonce’s Pulse NYC, should explore the perfume world of Xerjoff where compelling fragrances exist. The molecule 01 by escentric molecules has fragrance notes similar to the Glowing Goddess; or could be Pulse NYC, since both scents are iconic.