Cheryl Cole, Dame Helen Mirren, and More Join “All Worth It” Campaign to Promote Self-Worth in Young People

Cheryl Cole

Cheryl Cole, Dame Helen Mirren and more celebs have joined together for a new campaign promoting self-confidence for young people!

The Prince’s Trust and  L’Oréal announced the launch of their ‘All Worth It’ campaign, aiming to help 10,000 young people “turn self-doubt into self-worth.” According to The Trust, new data shows that one one in three young people don’t truly believe in themselves and this campaign is a move to change that!

Cheryl, Helen, and other British celebs including Katie Piper, Marcus Butler and Louisa Johnson, have joined the campaign as celebrity ambassadors. Each of them shared their own personal stories of overcoming doubt and low confidence in a series of films.

Watch the official campaign video below!

“Overcoming self-doubt is a journey and I am truly happy to see L’Oréal Paris partnering with The Prince’s Trust to help many young people who don’t believe in themselves,” Helen said in a statement. “We have a responsibility towards this generation to lead by example in what we say, how we act, and what we do. I wholeheartedly support this initiative.”

The official launch event was hosted last week, and revealed that there will be a three-year collaboration between The Prince’s Trust and L’Oréal Paris. The two organizations will facilitate a new confidence training program, which will be delivered in 18 dedicated spaces in Prince’s Trust centers around the UK, and will also available online.


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