Today, Mattel’s Monster High brand and Lady Gaga’s Born This Way Foundation introduced the world to Zomby Gaga, a doll created in Lady Gaga’s likeness for Monster High’s brand of fashion dolls. The doll will be available for pre-order starting Mon., Oct. 17 at 9:00am EST at select retailers for $29.99 USD.
Zomby Gaga was created as part of a partnership between Monster High and Lady Gaga’s Born This Way Foundation to champion kindness, bravery and acceptance. The doll launch coincides with a donation from Monster High to Born This Way Foundation to continue to further their joint mission of empowering young people to create a kinder and braver world.
Zomby Gaga was designed by Lady Gaga’s sister Natali Germanotta and inspired by one of her iconic looks in her “Born This Way” video. “My sister and I came up with the creative concept for Monster High by looking back at some of her best and most inspiring characters,” said Natali Germanotta. “This Zomby Gaga doll is brave, strong and BORN THIS WAY – which shows through in everything from her clothes, her bio and her music video. It has been incredible to work with Mattel and their amazing team and we cannot wait to share our collaboration!”
To celebrate the launch of Zomby Gaga, fans are encouraged to join the #KindMonsters movement. The movement’s goal is to encourage fans to commit to contributing to a kinder, more accepting and braver world. Fans can join the #KindMonsters movement by signing a pledge on https://bornthisway.foundation/kindmonsters.
What an awesome idea! I LOVE this. Gaga rules!