Gwen Stefani is using her love of beauty and the Harajuku style to give back to the American Red Cross!
The singer has officially launched her limited-edition collection called the Harajuku Lovers by Gwen Stefani Red Hot! Collection, in collaboration with Time Inc.’s e-commerce destination People Shop!
The special release features Harajuku Lovers fragrances in pretty metallic packaging, as well a Baggu bag covered in emojis and a box of chocolates by Maggie Louise Confections filled with treats shaped like fries, red lips, stars and others. Definitely unique styles!
People Shop will donate 20% of sales (through November 9th) to the American Red Cross Home Fire safety prevention program, #LovedOnesSafe, which is working to reduce death and injury from home fires by 25% by 2020.
“I’m really excited to be working with People Shop on this Harajuku Lovers Red Hot Collection to benefit The Red Cross,” Gwen said. “These beautiful Harajuku Lovers Fragrancesand special limited edition Harajuku Lovers collaborations with Maggie Louise Confectionsand Baggu make super kawaii gifts,” she continues. “It’s the perfect way to do some early holiday shopping while at the same time supporting a really great cause.”
Too cool! The collection definitely reflects Gwen’s love of the Harajuku culture. Hopefully, it does well, and is able to raise a good bit of money towards this great cause!