Pharrell Williams has partnered with Adidas for a new fashion venture which celebrates diversity and hopes to break down color barriers!
Pharell’s new project is an apparel and shoe line, named “Hu” (short for “human” and pronounced “hue”) to show love to all of the different cultures and people of the world.
“Hu is about the recognition and celebration of different colors, spirituality and cultures,” the musician and fashion entrepreneur said in an interview. “I think the point is to highlight the differences so people can realize that despite all those differences, we are all basically the same.”
Hu began this past July with limited-edition Adidas NMD sneakers, which had vibrant colors, unique lacing, and several big name endorsements behind it. But now, Pharrell’s gone even further with a 14-piece clothing collection, and five new versions of the shoe.
The collection also is connected with an online campaign showcasing MHA Nation, which stands for the Mandan, Hidatsa and Arikara tribes. Within this community of Native Americas in North Dakota, young people rocked the clothes from the line, and leaders wore ceremonial clothing, complete with colorful feathers and beading. “It’s a platform for them to tell their stories,” Pharrell said, planning to spotlight to showcase a different community as the collection drops.
Hu will be released officially on Sept. 29 at Adidas concept stores in Paris and Berlin, at Adidas Original stores, on the Adidas web site and at the London, New York and Tokyo stores of Billionaire Boys Club.