Pharrell Teams Up with Adidas For New Apparel Line Celebrating Diversity

pharrell
Rizzoli/WWD

Pharrell Williams has partnered with Adidas for a new fashion venture which celebrates diversity and hopes to break down color barriers!

Pharell’s new project is an apparel and shoe line, named “Hu” (short for “human” and pronounced “hue”) to show love to all of the different cultures and people of the world.

The campaign for Hu, Pharrell Williams' collaboration with Adidas.
The campaign for Hu, Pharrell Williams’ collaboration with Adidas.

“Hu is about the recognition and celebration of different colors, spirituality and cultures,” the musician and fashion entrepreneur said in an interview. “I think the point is to highlight the differences so people can realize that despite all those differences, we are all basically the same.”

Hu began this past July with limited-edition Adidas NMD sneakers, which had vibrant colors, unique lacing, and several big name endorsements behind it. But now, Pharrell’s gone even further with a 14-piece clothing collection, and five new versions of the shoe.

The collection also is connected with an online campaign showcasing MHA Nation, which stands for the Mandan, Hidatsa and Arikara tribes. Within this community of Native Americas in North Dakota, young people rocked the clothes from the line, and leaders wore ceremonial clothing, complete with colorful feathers and beading. “It’s a platform for them to tell their stories,” Pharrell said, planning to spotlight to showcase a different community as the collection drops.

The campaign for Hu, Pharrell Williams' collaboration with Adidas.
The campaign for Hu, Pharrell Williams’ collaboration with Adidas.

Hu will be released officially on Sept. 29 at Adidas concept stores in Paris and Berlin, at Adidas Original stores, on the Adidas web site and at the London, New York and Tokyo stores of Billionaire Boys Club.

 

It’s really cool that Pharrell yet again has combined his love for fashion with his love for humanity. It’s always interesting and good to learn about different cultures outside of your own, and these clothes look great!

One comment

  1. I loved the video. It really makes you feel good about who you really are. It creates awareness to spread acceptance and love for other cultures and their people. I hope this campaign propels to greater heights! I would love to have those Hu by Adidas shoes!

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