America’s Next Top Model runner up Mamé Adjei has teamed up with Wet Seal for a new ad campaign to uplift and inspire young women!
In the new campaign, which uses the powerful hashtag, #IDefinePretty, Wet Seal is working towards connecting with young women digitally, allowing them to give their thoughts on how they define “pretty” themselves. “This customer tells us she loves this idea of positivity,” said Angelo D’Agostino, Wet Seal’s vice president of marketing. “It’s something that differentiates us from the market.” With #IDefinePretty, customers get the chance to enter a contest to win a spot in the holiday campaign, getting the chance too to design a T-shirt for charity!
Wet Seal has found that their young customers want to give back and discuss important topics that affect the society that they live in! It’s great that Mamé and the brand is using their influence and fashion to make a difference in the lives of other girls. Hopefully, many of them find hope and inspiration in the campaign!