Country star Jennifer Nettles has partnered with Big Machine Label Group, General Mills and Feeding America for the 2016 Outnumber Hunger campaign!According to PR Newswire, the campaign is aimed at fighting hunger right here in America. To participate, consumers can purchase specially marked products, then enter the code found on the packaging and their zip code at Outnumberhunger.com to help Feeding America secure five meals on behalf of their local food bank. As part of the campaign, Jennifer, along with other Big Machine Label Group artists, will be featured on the box of over 150 participating General Mills products including: Cheerios, Lucky Charms, Nature Valley and Old El Paso.
“Being the face of this year’s Outnumber Hunger campaign is so exciting, and not just because I’ll be on the front of a cereal box!” Jennifer joked. “What encourages me about this partnership with Big Machine, General Mills and Feeding America® is the opportunity to really affect hunger within local communities. I’m thrilled to be a part of this program because my fans can conveniently go to their grocery store, pick up products already on their shopping list, and can help their neighbors, just by entering a code.”
“As a leader in food, we have a responsibility to do what we can to support the one in seven Americans who may not know where their next meal is going to come from,” said Jay Picconatto, director of General Mills. “We are excited to partner with Jennifer Nettles, Big Machine Label Group and Feeding America to bring attention to the issue of hunger in America and provide meals to those who turn to their local food bank for help.”
Since its conception five years ago, Outnumber Hunger has been able to acquire over 40 million meals for Feeding America, and has garnered support from Big Machine artists like included numerous components and support from BMLG artists including Rascal Flatts, Florida Georgia Line, Reba McEntire, and more. This partnership has truly had a huge impact and hopefully will continue to do even more in the future!
Image via PR Newswire