Caitlyn Jenner is collaborating with MAC Cosmetics for a new lipstick for charity!
According to BuzzFeed, Caitlyn’s lipstick, which is called “Finally Free,” is set to be released on April 7. The former athlete and TV personality rocked the rosy shade in a fancy advertisement.
Caitlyn announced the new venture on Instagram for fans. “I’m finally free to announce my partnership with @MACcosmetics,” she captioned the above shot. “All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April! #MACCaitlynJenner (Link in bio).”
“Caitlyn Jenner has fearlessly shared her transition with the world. Her new MAC Lipstick, Finally Free, champions All Ages, All Races and All Sexes,” MAC said in an email to BuzzFeed.
All of of the proceeds from the sale of the lipstick will go to the MAC AIDS Fund Transgender Initiative, which focuses on supporting transgender communities. It will be available in MAC stores and online at MACcosmetics.com for $17.
It’s awesome that Caitlyn is using her platform and story to help others in the transgender community. Plus, that shade is really pretty, and looks good on her! I’m sure many will buy it, and be able to give back to this great initiative at the same time.
Images via MAC Cosmetics