Toys”R”Us has officially announced that, with the help of Shaquille O’Neal, its campaign to benefit the Marine Toys for Tots Foundation raised more than $5.8 million!
According to Look to the Stars, the company’s annual fundraising campaign also collected over 200,000 toys. donating to stores across the country for some of the 15.5 million kids in need. Monetary contributions were also made in stores and online at Toysrus.com/ToysforTots.
This year, Shaq suited up as “Shaq-A-Claus” to help encourage customers to #PlayItForward, an initiative designed to further spread awareness of the cause and to inspire families to donate. “I’m so thrilled to have partnered with Toys”R”Us for another holiday season to ‘Play It Forward’ and help families in need through the amazing work of Toys for Tots,” he said. “I want to extend my thanks to everyone who donated. Your contributions gifted countless kids the awesome moment of finding a toy under the tree this Christmas. As Shaq-A-Claus, my role is to ensure we put smiles on the faces of children in need, and I am happy to report that with your help, we did just that!”
In addition to these incredible donations, hundreds of online shoppers purchased and donated toys featured on The Great Big Shaq-A-Claus Wish List, which were shipped directly to the Marine Toys for Tots Foundation and distributed to children in need across the country this holiday season.
Toys”R”Us continues to give back to kids every year, and it’s great that Shaq took part for this campaign!
Image via Plugged Entertainment Magazine