According to PR Newswire, the Cowboys will be playing against the Carolina Panthers on November 26. The live, nationally televised halftime performance will mark the 19th year the Cowboys have partnered with The Salvation Army for the Red Kettle Campaign, which raises millions of dollars throughout the holidays. Funds raised help provide meals and shelter for families and Christmas toys for millions of children, in addition to numerous other social services programs year-round, such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance. The Red Kettle Campaign runs from Thanksgiving Day through Christmas Eve.
“As a football fan, I’m especially excited to be performing on Thanksgiving Day,” Luke said. “It’s also an honor to spotlight two great organizations like Dallas Cowboys and The Salvation Army and raise awareness for all the great work they do.”
“Luke Bryan is one of the biggest names in country music, but he has an incredibly humble spirit and is always searching for ways to give back and help others. For us, it was a perfect fit for what the Red Kettle kickoff represents for our partnership with The Salvation Army,” said Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys and former national advisory chairperson for The Salvation Army. “Millions of families and children are impacted every year by the good works of The Salvation Army, and our goal is to help spread that message and educate Americans that every penny dropped in those red kettles goes toward making a difference.”
The Red Kettle Kickoff halftime show has been nationally televised its entire history , reaching millions of viewers with the campaign’s message. Past Red Kettle Kickoff celebrity halftime performers include Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.
In addition to giving online or to the traditional bell ringers that will be stationed at retail locations across the country, supporters can donate through the Army’s text-to-give program. By texting the word “KETTLE” to 80888, donors can send $10 to the Red Kettle Campaign.
It’s definitely going to be a great show, and it’s an awesome way to kick off the Salvation Army’s historic campaign!
Image via PR Newswire