In honor of Independence Day, Duracell has launched a new film to shine a light on the children of military families and announced a partnership with the United Service Organization (USO). The film, inspired by a real military family, tells the story of a young girl and her beloved battery-powered recordable teddy bear. Her teddy bear isn’t just any teddy bear, it’s her way of staying always connected to her father during his deployment through the comfort of hearing his voice. Two-time Academy Award-winner, Hilary Swank, shared her support of the program as the daughter of a service member herself; her father is a retired Air Force Chief Master Sergeant.
Hilary Swank, actress and daughter of a retired Air Force Senior Master Sergeant, hugs Mackenzie, 3, daughter of Navy Air Traffic Controller First Class Robert Nilson, at the premiere of Duracell’s new film, The Teddy Bear, that shines a light on military families and supports the USO, Thursday, July 2, 2015, at The Times Center in New York. The film, inspired by the Nilsons, was released in time for the July Fourth holiday weekend and can be viewed at youtube.com/Duracell. (Photo by Diane Bondareff/Invision for Duracell/AP Images)
Since the war in Afghanistan began in 2001, more than 2 million American children have had a deployed parent, according to the “Military Children and Families” report conducted by Princeton University/Brookings (Fall 2013). Many of them have seen multiple deployments, 3, 4, or even 5 family separations, making the USO’s “Comfort Crew for Military Kids” program important and something Duracell is proud to support.