Bella Thorne was announced as the face of denim brand Miss Me‘s Fall/Winter 2015 Let Yourself Shine campaign!
According to PR Newswire, the actress was selected because of her impact on young girls through her acting as well as social media, inspiring them to be confident in themselves. “Don’t care so much about what people think of you. Be confident. Be sexy. Be bold. Be yourself. Be everything you see in the mirror,” Bella encouraged them in a statement.
“Bella modeled for our children’s line, Miss Me Girls, about six years ago. It’s great to be working with her again after we’ve watched her grow through many successful projects and into the young woman she is today,” said Sarah Brown, Marketing and PR Manager for Miss Me. “She’s a confident young woman who is truly unafraid to be herself and always stands out in a crowd which makes her the perfect fit for our new installment of the ‘Let Yourself Shine’ campaign.”
The Let Yourself Shine campaign encourages women to shine on the inside and out– being confident and comfortable in your own skin as well as their talents. “We believe Bella personifies this message through her work, her fun and carefree spirit on social media and connection with her fans,” added Brown.
Bella’s campaign will be seen in a variety of magazines including Cosmopolitan, People StyleWatch, and Teen Vogue. Cosmo is even going to launch a sweepstakes in their October 2015 print issue where fans and readers will have the chance to win a trip to Los Angeles to attend a private event hosted by Miss Me, Cosmopolitan, and Bella. Details for the sweepstakes will be released in September 2015.
So cool that Bella’s the face of this campaign! Not only is she gorgeous, but she seems like a beautiful spirit who has had a really positive influence on young girls. She’s definitely a good fit for this campaign!
Image via Miss Me