AnnaSophia Robb and Sheryl Crow Support Blue Jeans Go Green, Build Homes in New Orleans


AnnaSophia Robb and Sheryl Crow recently participated in the New Orleans Area Habitat for Humanity Build-A-Thon on behalf of the Blue Jeans Go Green™ program under Cotton, Incorporated!

During the Build-A-Thon, which took place last month. over 600 AmeriCorps and other volunteers help to build ten houses in ten days on American Street in New Orleans East, an area still recovering from the aftermath of Hurricanes Katrina and Rita.

AnnaSophia, who was filming The Reaping in New Orleans around the time Katrina hit ten years ago, came back to the city and worked with homeowner Karen Walter on a home. The actress then presented her with the key to the house at the dedication ceremony on May 30.  Sheryl helped to build as well, encouraging consumers to donate their unwanted denim to help rebuild the city.

Check out some pics from the event below!

The Blue Jeans Go Green program also reached its goal of collecting 10,000 pairs of jeans and other denim apparel items, which was used as UltraTouch Denim Insulation to insulate all ten homes! “The average consumer owns seven pairs of jeans,” says Andrea Samber, co-director of Strategic Alliances at Cotton Incorporated. “Giving just one of them to the recycling drive can make a big difference in a family’s life.”

Over the past 40 years, U.S. cotton growers have reduced pesticide applications by 50 percent, reduced irrigation water applications by 40 percent, and have grown twice as much cotton on 30 percent less acreage.  The Blue Jeans Go Green program brings the environmental gains cotton growers have made in the field full-circle by diverting textiles from landfills and helping to rebuild communities.

Since 2006, the Cotton Incorporated Blue Jeans Go Green™ program has helped rebuild communities by providing hundreds of thousands of square feet of UltraTouch™ Denim Insulation to Habitat for Humanity affiliates around the country.  Over that time span, the program has diverted more than one million pieces of denim  — roughly 600 tons — from landfills, and created approximately two million square feet of insulation for communities in need.

This is such an amazing program, and it’s great that AnnaSophia and Sheryl were able to participate! This is definitely having a great impact on families across the country. For more information on where to recycle denim through Blue Jeans Go Green™ visit!

Images via Cotton, Incorporated

Leave a Reply

Your email address will not be published. Required fields are marked *