Olivia Wilde Joins with H&M for New Sustainable and Ethical Fashion


Olivia Wilde and her organization Conscious Commerce joined with H&M for the launch of the H&M Conscious Exclusive Collection in New York City this week!

According to PR Newswire, an organic dinner celebrating the launch of the collection and the opening of the Conscious Pop-Up Store was held at Cafe Clover in New York City on Tuesday, April 14. The clothing focuses on sustainable and ethical choices, yet still hot and fierce style! Other attendees included Conscious Commerce co-founder Barbara Burchfield, as well as Catarina Midby (Sustainable Fashion Advisor, H&M), Dakota Fanning, Jason Sudeikis, Maggie Gyllenhaal, Rosario Dawson, Lauren Bush Lauren, Alek Wek, Lily Kwong, Sophie Elgort, Casey Labow, Chelsea Leyland, and Stacy London. 

Earlier that same day, a Conscious pop-up shop was held by Olivia and the organization inside the Times Square H&M location. Other sustainable and ethical fashion brands were invited to be a part included Amour Vert, Apolis, ClimateStore, K/LLER COLLECTION, LSTN, PRESERVE, Studio One Eighty Nine, and ZADY.

“Being in the H&M Conscious Exclusive Pop-Up, curated by Conscious Commerce, is an extremely exciting moment because we are launching the H&M Conscious Exclusive collection which is at the forefront of the sustainable movement in fashion,” Olivia said. “We thought why not pair the Conscious Exclusive Collection with brands that we at Conscious Commerce really love!”

At the pop-up shop, shoppers were able to browse the H&M Conscious Exclusive Collection as well as donate clothes to H&M’s garment recycling program for the opportunity to receive a 20% discount and win a chance to meet Olivia! The shop opened on Tuesday, April 14th and will be open through Sunday, April 19th, 9AM1AM. The collection itself is now available on hm.com and select H&M stores worldwide!

This is so cool and unique! Kudos to Olivia and Barbara for this new venture!

Image via BFAnyc.com

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