Jillian Michaels Teams Up with Kmart for March of Dimes Fundraising Campaign


Jillian Michaels is collaborating with Kmart to support the corporation’s 2015 fundraising campaign for the March of Dimes!

According to PR Newswire, Kmart, which is the top corporate fundraiser for the March of Dimes, will raise money help support teams of scientists who are working to discover the causes of premature birth and develop new treatments at five March of Dimes Prematurity Research Centers.

“As a mom, I’m proud to team with Kmart in support of March of Dimes because their work has made such incredible strides in its mission for healthy babies,” Jillian said. “I know firsthand the transformative impact people can achieve when they dedicate themselves toward a goal – and that’s what giving to March of Dimes is all about. Together with Kmart, I’m excited to drive more awareness to this great cause and help more babies get a healthy start in life.”

Jillian will be actively promoting the campaign, as well as joining Team Kmart at the Los Angeles walk. She even designed a custom t-shirt for members of local March of Dimes chapters to wear at walks in other major cities. Kmart will give away a limited number of those t-shirts to fans who follow the brand on Twitter @Kmart.

“Kmart members and associates know someone or have experienced firsthand the impact of March of Dimes’ work to save babies’ lives, and we are proud to be its No. 1 one fundraiser,” said Alasdair James, president and chief member officer of Kmart. “Generations of babies and their families have benefitted from this relationship and we’re deeply proud of the progress that has resulted from this commitment.”

Now in it’s 32nd consecutive year supporting March of Dimes, Kmart has raised more than $125 million to the cause. For more information or to donate, visit kmart.com/marchofdimes.

It’s great to see Jillian supporting!

Image via AP Images/Invision

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