Celebs Ride Motorcycles For A Cure: 5th Kiehl’s LifeRide

tysonbeckford

A totally awesome riding event for charity kicked off on Saturday, Aug 2nd. The Kiehl’s LifeRide riders—including actors Malcolm-Jamal Warner, Katee Sackhoff and Teddy Sears led by Kiehl’s President Chris Salgardo and Kevin Robert Frost, CEO of amfAR–journey from Wisconsin to New York on Harley-Davidson motorcycles are celebrating with the public along the route, and will donate a total of $150,000 over the course of the ride. Guests at each event can meet the riders, learn more about amfAR, and contribute to the organization.

Key partners for the ride include Harley-Davidson Authorized Rentals, and FIJI Water, and additional support will be provided by Dreamworks Studios, Marilyn & Jeffrey Katzenberg, Levi’s, Schott, and Kenneth Cole.

The arrival in New York will be a poignant moment for the entire city: Kiehl’s is sponsoring a monumental, open-to-the-public dedication of The AIDS Memorial Quilt, Aug. 11-Aug. 12th on Governor’s Island, and everyone is invited to partake in the unfolding ceremonies, new panel dedications and the Reading of Names. This program marks the first time in nearly two decades that the City of New York has hosted to The AIDS Memorial Quilt with a display of this magnitude.

Once again, Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, amfAR CEO will lead motorcycle enthusiasts eager to join the fight against HIV/AIDS. This year’s riders include:

Tyson Beckford, model
Ben Cohen, World Cup Rugby Champion
Jay Ellis, actor
Conrad Leach, artist
Vanessa Marcil, actor
Gilles Marini, actor
Scott Niemeyer, producer
Grant Reynolds, actor
Katee Sackhoff, actor
Teddy Sears, actor
Jesse Lee Soffer, actor
Malcolm-Jamal Warner, actor

Our full public event schedule nationwide is as follows:

· Aug. 3: Ride Launch at the Harley-Davidson Museum, Milwaukee, WI – 1pm – 1:30pm

· Aug 4: Stop 1: Kiehl’s Michigan Avenue, Chicago, IL – 12pm – 1pm
Stop 2: Kiehl’s Lincoln Park, Chicago, IL – 2:30pm – 3:30pm

· Aug. 6: Stop 1: Kiehl’s at The Somerset Collection, Troy, MI – 12pm – 1pm
Stop 2: Harley-Davidson event at Lake Erie Harley-Davidson – 5:00pm – 6:00pm

· Aug. 7: Kiehl’s at Dillard’s Great Northern Mall, Cleveland, OH – 11:30am – 12:30pm

· Aug. 11: World AIDS Memorial Quilt Dedication – Governor’s Island, NY – 4:30pm – 6:60pm

· Aug 12: Stop 1: Kiehl’s at Macy’s Herald Square, New York City, NY – 11:30am – 12:30pm
Stop 2: Kiehl’s Rally: Kiehl’s Flagship Store, 109 3rd Avenue, New York City, NY
5:30pm – 6:30pm
Stop 3: Finale Celebration: 22 Little West 12th Street, New York, NY – 6:30pm – 9:30pm

· Aug. 11-12: World AIDS Memorial Quilt Display – Governor’s Island, NY

In celebration of LifeRide, every customer that visits one of these stores on the event day will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to the $125,000 total donation. (Each stop store will also offer the celebration discount on a second day, either before or after its stop; visit Kiehls.com/LifeRide for details.)

Off the ride route, Kiehl’s friends and family nationwide can participate in the fight against HIV/AIDS with the following projects:

LIMITED EDITION PRODUCT TO BENEFIT amfAR: In celebration of LifeRide, Kiehl’s offers a Limited Edition Ultimate Strength Hand Salve, a jumbo size of the company’s classic formula and customer favorite. 100% of Kiehl’s net proceeds from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve will be available in a specially designed 7.8.oz size, and is adorned with a red cap. $28.50 at Kiehl’s retail stores and specialty store partners nationwide, and Kiehls.com.

Sounds like an amazing event for a great cause!

11 comments

  1. Great idea. I love when celebrities and businesses ban together and do events that benefit a cause. Thanks for sharing this great event.

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