Levar Burton Launches Kickstarter For Reading Rainbow Revamp, Gets More Than Expected (VIDEO)

Levar Burton is just one of those people that you just can’t help but love. I have such fond memories of watching him on the hit television show “Reading Rainbow”. It was good, wholesome fun and Levar was an amazing host!

Burton just recently began crowdsourcing funds to reboot the beloved television series Reading Rainbow as an educational app. His original goal? A whopping ONE MILLION.

Well, let’s just say it didn’t take long to reach his goal.

He has already raised OVER TWO MILLION in just ONE day…more specifically, less than TWELVE hours.

Yesterday, after the Kickstarter hit the million dollar mark, Burton recorded a tearful video. (See above)

He says, “I am overwhelmed. Thank you so much. This is going to enable us to really, really do a lot of good. I am so proud that this community has come together to support this effort and it’s a people’s thing. It’s the $5, it’s the $10, it’s the $25, it’s the $1 pledges and it’s unbelievable. Or actually, it’s very believable. Thank you do much. We are literally changing the world, one children’s book at a time.”

Congratulations Levar and Reading Rainbow. I think it is pretty safe to say that people LOVE the idea of inspiring children to read.

To make your donation, go here.


  1. Honestly, I am always going to support things like this. Parents are often very LAZY and let the TV do the child-rearing.

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