This is the second consecutive year QVC and CEW are partnering for the Beauty with Benefits campaign, and the official PSA is fronted by Tiffani Thiessen. Super cool!
As an actress, Tiffani Thiessen knows a thing or two about the benefits of makeup. This time, however, the talented star is in front of the camera for a different reason. By appearing in both print and television public service announcements for “QVC and CEW Present Beauty with Benefits,” she will help to prove that a little makeup can make a big difference.
The two-hour live charitable broadcast is set to air on QVC Thursday, April 17th at 8 PM (ET). During the event, viewers will be able to shop a selection of products from 19 prestige beauty brands including bareMinerals, Fresh, philosophy and more. Items from additional participating brands will also be available online.
For this initiative, 80 percent of the purchase price* of donated merchandise will benefit Cancer and
Careers, a charitable program established by the Cosmetic Executive Women foundation. Cancer and
Careers empowers, educates and provides essential tools to people with cancer so that they can thrive in
“Beauty with Benefits embodies QVC’s commitment to supporting the success and wellness of women
through the power of relationships,” said Claire Watts, CEO, QVC U.S. “We’re excited to bring the beauty
industry together again for this charitable effort and to have Tiffani as our spokesperson to build greater
awareness for Cancer and Careers.”
The event will focus on the philanthropic efforts of the beauty industry while providing viewers a special
opportunity to support a great cause through a multiplatform shopping experience. QVC’s broad reach and
CEW’s prominence in the beauty industry help unite great brands in this effort. In 2013, “QVC and CEW
Present Beauty with Benefits” generated more than $984,000 to benefit Cancer and Careers.
When is the Beauty with Benefits broadcast?
Thursday April 17th from 8:00pm – 10:00pm ET
What is Cancer and Careers?
Cancer and Careers is a charitable program established by the Cosmetic Executive Women Foundation, which is dedicated to empowering, educating and serving the growing population of people balancing work and cancer.
What products will be available to purchase?
The broadcast will featuring numerous prestige beauty brands including bareMinerals, Fresh, philosophy, WEN by Chaz Dean and more – see a full list below.
How do I purchase products?
Beauty products featured as part of “QVC and CEW Present Beauty with Benefits” will be available while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.
Are there any cool deals?
As an added bonus, shoppers will receive a gift with purchase which includes a Sonia Kashuk-designed cosmetic bag, containing product samples.
(Photos courtesy of QVC)