It’s a beautiful day for a run, right?! Well, on Saturday, May 3rd, 2014, the 17th Annual EIF Revlon Run/Walk for Women will take place in New York. Created by the Entertainment Industry Foundation (EIF), Revlon, and Lilly Tartikoff, the EIF Revlon Run/Walk for Women has become one of the largest single-day fundraisers for women’s cancers in the United States. More than 15,000 participants are expected to join and to help raise critical funds to support women’s cancer research, counseling and outreach programs.
This event is hosted by Revlon Global Brand Ambassador Emma Stone and Host and Executive Producer of Bravo’s Watch What Happens Live, Andy Cohen, with a special opening performance by British crooner and recording artist Matt Goss. Other expected participants include Special Guest Karen Duffy and many more.
The Run/Walk begins in Times Square and ends in Central Park.
Launched in 1994 through the combined efforts of the Lilly Tartikoff, Ronald O. Perelman (Chairman of Revlon, Inc.) and the Entertainment Industry Foundation (EIF), the EIF Revlon Run/Walk for Women has distributed more than $70 million to date for cancer research, counseling and outreach programs. The events have raised much needed funds that have helped to deliver a novel, non-toxic treatment for breast cancer called Herceptin® with another promising non-toxic treatment on the way.