Big money being made, y’all!
Today, national veteran campaign Got Your 6 and leading national retailer Macy’s announce early fundraising results from Macy’s “American Icons” campaign. The campaign reached the $3 million goal in just a few weeks and on June 1st Macy’s held an additional promotion called “Got Your 6 Saturday” that raised more than $415,000 in addition to the $3 million already raised, so that through “American Icons,” Macy’s has raised more than $3.4 million to support Got Your 6 and its veteran-focused nonprofit partners.
Launched in mid-May, “American Icons” featured a cause marketing effort that offered customers a special savings pass for $3, or the chance to purchase the pass and the iconic “Got Your 6” logo pin for $6 at Macy’s stores across the country. Donations from the fundraising campaign will support the work Got Your 6 and their nonprofit partners have already begun, including securing pledges from more than 800 businesses to hire 200,000 veterans; housing more than 14,000 chronically homeless veterans; and garnering over 1.5 million hours of veteran service work.
Got Your 6 is an awareness initiative working to change the conversation around America’s millions of returning veterans and military families by uniting more than two dozen expert veteran nonprofits with leading entertainment studios, networks and agencies in Hollywood. Got Your 6 focuses on six areas critical to successful reintegration: jobs, housing, education, family, health, and leadership. Utilizing resources contributed by the entertainment industry, Got Your 6 magnifies the reach and impact of each nonprofit organization, which in turn creates measurable, meaningful benefits for the hundreds of thousands of veterans and military families they serve nationwide.
So awesome! Sheryl Crow, Camila Alves, Alison Sweeney and Tracy Morgan are celebrity supporters, to name a few.