Jennifer Aniston Named As Key To The Cure Ambassador

Posted on Jun 26 2013 - 6:25pm by Danity Donnaly

jennifer-aniston

Congratulations (and thank YOU) Jennifer Aniston!

Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) have announced that actress Jennifer Aniston has been named the EIF ambassador for Saks Fifth Avenue’s 2013 Key To The Cure campaign.

In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised over $33 million for cancer research.

Celebrated designer Peter Dundas of Emilio Pucci created a limited-edition T-shirt exclusively to benefit Key To The Cure that will retail for $35 at Saks Fifth Avenue stores, Saks Fifth Avenue OFF 5TH stores and online at saks.com. One hundred percent of the proceeds from each shirt sold will be donated to EIF’s Women’s Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers. The T-shirt debuts at Saks Fifth Avenue on October 1.

“I’m so honored to join the Entertainment Industry Foundation and Saks Fifth Avenue in their continued efforts to raise funds for promising scientific research through EIF’s Women’s Cancer Research Fund,” said Jennifer Aniston. “My hope is that everyone will contribute to this worthy cause by purchasing a Key To The Cure T-shirt designed by Emilio Pucci.”

Steve Sadove, Chairman and CEO, Saks Fifth Avenue, said, “We are so pleased to be partnering with Peter Dundas and Emilio Pucci, EIF’s Women’s Cancer Research Fund, and Jennifer Aniston this year for Key To The Cure. In our 15th year, the continued support of our charity affiliates and efforts made by our clients, vendors and associates have proven to be a true testament to the Key To The Cure legacy.”

“I am proud for Emilio Pucci to be part of such an important initiative with Saks Fifth Avenue. I think every living person has been touched by this disease through the illness or even loss of a friend or a family member. I have. It would seem that in 2013 this would no longer be a worry, but it very much is and so the fight continues,” stated designer Peter Dundas.

Aniston will appear in a national public service announcement (PSA) wearing the Emilio Pucci limited-edition T-shirt. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 17 to 20, at all Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores nationwide and on saks.com. During the shopping weekend, 2% of participating vendor sales up to $500,000 will be donated to our national beneficiary, the Entertainment Industry Foundation.

13 Comments so far. Feel free to join this conversation.

  1. jody June 26, 2013 at 9:46 pm - Reply

    there is no cure – there is no key – not in our lifetime anyway

  2. Annemarie June 26, 2013 at 10:11 pm - Reply

    I really dislike he immensely, but I guess it is good she is doing something charitable.

  3. Chris June 26, 2013 at 10:35 pm - Reply

    Don’t you think they should made Angelina Jolie the ambassador, she is much more deserving.

  4. Allie June 27, 2013 at 1:02 am - Reply

    Why’d they name her?

  5. Dawn June 27, 2013 at 6:13 am - Reply

    I think she will be great.

  6. Pamela June 27, 2013 at 7:45 am - Reply

    It’s a great cause, so why not!

  7. busybee June 27, 2013 at 2:09 pm - Reply

    She’s really busy with everything but acting lately :-/

  8. Ali June 27, 2013 at 3:13 pm - Reply

    I’ve seen her work for St. Judes, this must be an honor for her.

  9. Jocelyn June 28, 2013 at 10:19 am - Reply

    She’d be great for this!

  10. maurice June 28, 2013 at 9:05 pm - Reply

    i adore her, always helping others when they are in need. good on her

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