In a powerful video released this week in celebration of Mother’s Day, artists, actors and activists join forces to tell the world how much their own mothers have inspired them. The moving footage, created by CHIME FOR CHANGE, Gucci’s new campaign for girls’ and women’s empowerment, shows each participant revealing the unique quality that makes their own mothers so special to them.
The powerful footage ends with each artist, actor and campaigner announcing their mother’s name, and closing with the message “This Mother’s Day, I chime for you”.
As the Co-founder and Artistic Director of CHIME FOR CHANGE, Beyoncé will lead a host of musical artists at THE SOUND OF CHANGE LIVE, a global concert event taking place on 1st June at London’s Twickenham Stadium including Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, Jennifer Lopez, John Legend, Laura Pausini, Rita Ora, Timbaland and more to be announced.
“Our goal is to call for change for girls and women in the loudest voice possible,” said Knowles-Carter. “I am excited for us to come together on June 1st to bring the issues of Education, Health and Justice for girls and women to the world stage.”
As founder of CHIME FOR CHANGE Gucci will underwrite the concert event so that all ticket sales (less VAT and service fees) will support projects pursuing change for girls and women, specifically in the areas of Education, Health and Justice. Tickets for the concert are available through the campaign website, www.chimeforchange.org/concert and via Ticketmaster (www.ticketmaster.co.uk or +44 (0) 844-847-1693).
For the first time ever, ticket buyers will have the opportunity to donate the value of their ticket to a nonprofit project of their choice. CHIME FOR CHANGE has partnered with Catapult, the first crowd-funding site dedicated to the advancement of girls and women, enabling concert attendees to select and support projects that promote Education, Health and Justice for girls and women around the world.
THE SOUND OF CHANGE LIVE will be produced by Kevin Wall and Aaron Grosky of Control Room in association with Harvey Goldsmith – the forces behind the world’s largest events including Live Earth and Live Aid.
In addition to live performances and collaborations from leading global artists, the concert will also serve as a platform to broadcast inspirational and provocative short films and stories spotlighting girls’ and women’s issues globally.